The next generation of Shimano’s flagship baitcasting series is here

the Ram Mounts Ball Mount with Round Base fits Humminbird Helix 5 & Helix 5 G2 units easily and several other fishfinders

Frost Ice Braided Line is designed specifically  for ice anglers by Sun Line Co

Bail Mount with Quick Release Cradle ECHOMAP Ultra 12X Series

No more cracked inserts

Rapala Precision Line Scissors Style:Precision Line Scissors The next generation of Shimano’sTraditional scissors just dont cut it when you are using superlines. These excel at cutting and trimming micro super lines, as well as all other traditional fishing lines. Super lines are tough on a pair of scissors, dulling the blades in record time. This pair features German stainless steel blades with premium titanium coating that extends life up to 15X longer than other models. A sliding lock secures the blades closed for safe storage.